Bryan & Candy, New YorkBeauty & Cosmetics Brand Marketing
About the brand
Bryan and Candy, New York is transforming the grooming habits of men and women worldwide by offering a wide range of premium grooming & wellness products that reflect all the latest international trends. When the brand began its journey it invited nudg to work closely in helping develop and manage its key beauty and cosmetics product marketing. First, this included the nudg digital marketing team plan the initial go-to-market strategy. Second, nudg also designed and developed a Shopify e-commerce website, and managed Amazon Seller Central to drive online sales for the brand. Third, to drive brand awareness and recall, communications over social media marketing, PPC campaigns & ads across networks helped users discover the brand. Finally promotions, influencer marketing, video production, emailers, and other strategies continue to support the brand as it grows its market and expands its offers.
Key Marketing ServicesKey Marketing Services
Shopify E-Commerce Website
As the brand began to list its range online, the key objective was to showcase the core benefits each of the products offered. A growing trend in beauty and cosmetics product marketing was a deep focus on extensive research, skin-friendly ingredients and eco-friendly practices, all of which the brand had achieved. To communicate all these factors, the nudg team recommended the robust and reliable Shopify E-Commerce platform. This was after evaluating various alternatives including WooCommerce, OpenCart, Magento and even custom platforms. Once designed and implemented, the website clearly conveyed the brand’s product range and offered a quick, responsive and mobile-friendly customer experience for users.
To ensure a seamless and hasslefree experience, the website also used popular payment gateways including CCAvenue, and PayU. Additionaly, gifting and corporate sections were added to increase sales revenue from emerging verticals for the business.
Beauty & Cosmetics Product Marketing
with Social Media & PPC Ads
As we launched the brand, we wanted to ensure the core values and unique selling proposition of the brand was evident in every aspect. At the same time so many beauty and cosmetics products were marketing themselves on social media — it was important for us to create a memorable and distinctive voice.
This began with identifying the key networks for the brand, where Instagram took the top spot, followed by Facebook, Pinterest, Twitter and YouTube. After this, the creative and strategic team cracked the content marketing strategy and social media engagement strategy. This included contests, influencer engagements and tactical media buys, the brand saw its audience and followers explode across networks.
The results of the social media engagement led to postive brand sentiment amongst millions across India discovered the brand. Which led to a direct lift in the sales and revenues for the business.
Managed Amazon Seller Services,
Promotions, PPC & Optimization
The nudg team helped set up and manage the brands Amazon Seller Central and also created the Amazon Storefront to better enhance the brand presentation and showcase its product range. This included creating everything from the product photos, listing titles & product information with keyword optimization, as well as driving promotions using sponsored listings, lightning deals and more. Additionally, the nudg team helped the business team maximize opportunities from Amazon by increasing visibility and sales for the products using offsite promotions. This was done using Google Search Ads and Social Media retargeting campaigns which reengaged previous buyers and those considering a purchase.
Influencer Marketing Campaigns
on Instagram, TikTok & YouTube
Beauty and Fashion Influencers played a key role in helping the brand gain traction over the years. Ranging from bollywood celebrities to up-and-coming creators and influencers, many passionately endorse and help promote the brand consistently. A key role for the nudg team is match the brands objectives to the ideal influencers. Once done, our team reaches out to these influencers and coordinates the campaign to ensure adherence to brand guidelines and marketing campaign objectives. Lastly, the team also analyzes the results of campaigns and uses tracking and affiliate mechanisms to meansure the outcomes from each campaign.
Overall, the brand has been able to see significant benefits to its business and online sales , as well as branded content ever since it has engaged influencers via nudg’s digital marketing agency team.
Graphic Design & 3D Product Models
for E-Commerce & Promotions
When any brand launches its offerings online, one of the first challenges it faces is the need for professionally shot, and well-staged product photographs. While nudg works with a range of photopgraphers, including product photography specialists, for Bryan and Candy, nudg used 3D modelling to get the job done. Photo-realistic 3D Product models were made to match the exact product specifications and needs the brand had, while also presenting a vivid expression for the audience to understand the brand look and personality. Combined with actual photoshoots and content creation, 3D Modelling allowed the brand to rapdily showcase its offerings online and save thousands of dollars in the bargain. These 3D techniques even helped the brand in its future exploration with new products its R&D team was testing.
A Success Story for Success Stories
Beauty & Cosmetics Product Marketing
Since nudg was a key partner as the brand began its journey, we have seen millions of users find, discover and love the products over the years. As the brand focused on bringing only the most desirable products to market, nudg marketing consulting focused on sharing the most practical and high-impact insights to help accelerate the brands growth. Partnered since the early stages, Bryan and Candy has grown multifold in its business. Here are some key highlights we have been able to achieve for the brand.
growth in sales
Since the brand takes a digital-first approach to offer its products, nudg has focused on improving sales multifold. This covered growth over one year in combination with transactions over Amazon & the brand’s own website.
As a young brand, nudg helps online marketing communications reach over 20M unique users each quarter. These are users who match at least three key targeting criteria across online social media and search networks.
The brand is exponentially growing its online audience, and nudg produces a steady content flow to drive social engagement. These posts on average generate at least 700+ engagements across Facebook & Instagram.
A consistent outreach program has attracted thousands of influencers and celebrities to engage with the brand over the years. However only a handful have made the cut to represent the brand and its values online.
Other ServicesOther Services
As a key marketing partner for Bryan & Candy, nudg also supports the brand with additional services and consulting which are key to the brands success. These services encompass all key marketing, technology and design aspects early and mid-stage e-commerce brands need to get their business online and thriving.