Charity Marketing & Advertising for the SBI Youth For India Fellowship

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The SBI Youth For India FellowshipCharity Marketing & Advertising

About the brand

The Youth for India Fellowship is the flagship CSR program of The State Bank of India, run by the SBI Foundation. The fellowship aims to find and groom India’s next generation of social leaders who spend one year to go work in remote parts of India in developing specific areas of rural development. The fellowship also partners with leading global NGOs like Gram Vikas, Sewa Mandir, Barefoot College, Aga Khan Rural Support Program (India), Sewa Bharat, Dhan Foundation to name a few. The goal was to leverage the best charity marketing and advertising strategies to attract the best applicants to the fellowship. 

The nudg team today manages the communications and promotions to attract an ideal mix of applicants to the fellowship. From social media communications, digital ads, landing page and emailer campaigns, the nudg team works closely with the fellowship team to ensure the most successful campaign outcomes and ROI in the history of the fellowship. 

Our Solutions

Our Solutions
8-PPC & Promotions

PPC & Performance Marketing

We reached, educated, and attracted ideal applicants worldwide using targeted search, social & mobile ads.

7-social media marketing

Social Media Marketing

We activated platforms to reach new audiences which was key to the brand exceeding its campaign goals.

9-emailer marketing

Email Marketing

To further enhance one-to-one communications, we used nudg's email design & campaign platfrom.

A new graphic design route to give the brand a powerful new look

Sign language helps users break traditional language barriers — so we took inspiration from it to give the SBI YFI Fellowship its own unique brand design. Our grahic design team created symbols to expain the process fellows go through during the fellowship. 

Further to this, the color palette was drawn from high-contrast vision-accessibility guidelines blended with elemental aspects to enhance the sustainability angle of the fellowship.

Here's how social media marketing helped reach millions in just weeks

When nudg started working with the SBI Foundation, it had already built a presence on most key social media platforms. Yet, it was adding new platforms like Instagram, optimizing YouTube, and enhancing the content and messaging on Facebook and Twitter which led to the exponential growth in the audience and reach. Using a memorable new ‘polaroid’ look, and using raw content that painted a realistic picture of the passion of each fellow who was working in the remotest parts of India, we built authenticity and trust around the fellowship. Giving one of India’s premier youth leadership initiatives the best charity marketing strategies it needed to grow. 

Our team also used various social media innovations including Live Videos, Chatbots, Interactive Stories, Takeovers and more to feed the audience a constant supply of fresh and engaging content. The nudg campaigns led to the fellowship seeing a huge spike in applicants who first discovered the fellowship over social media. 

Engaging users with real-time video production for
Facebook Live & YouTube Live stream sessions

Apart from solving a key objective for growing brand awareness and understanding for the fellowship, it was also key to use Live video formats to actively reach more audiences. It is a well known fact that Facebook Live & YouTube Live streams typically reach a greater audience than usual videos and posts. To help the brand reach more by spending less, the nudg team helped bridge alumni, NGO leaders, and SBI leadership with millions of users across the world. 

The nudg team used out in-house studio team for key events, and after the 2020 lockdown our team redoubled producing live videos using our remote video production studio with digital promotions across chatbot notifications and emailers to remind, alert and ensure thousands of users tuned into the live videos. 

Each live video engaged and answered thousands of the brand’s key target groups.

Live Videos

How landing pages amplified results
from various search & social PPC campaigns

 

Since there were various digital campaigns running with the objective of reaching the ideal mix of applicants, nudg needed to create a landing page. Which was also high-performance, intelligent and able to provide key real-time insights to the media and planning team. For this, our UI design & technology team devised best-practices in charity marketing and developed a custom landing page on nudg’s managed cloud hosting platform. Which helped track attributions & analytics, while also A/B testing various communications strategies on the landing page. 

Going beyond Google Analytics to glean
powerful charity marketing insights

Getting the users to the application form was only half the challenge, the other half was to guide and retain them through the initial phases of the process. When nudg began the project, over 400 emails were being answered each day by the fellowship relations team. To optimize this and to improve performance, nudg implemented FreshDesk support knowledgebase. While also creating automated rules to instantly answer frequent questions. 

At the same time tracking and improving the UI and UX of the application process so the outcomes of the campaign were being met. Using tools like Google Analytics, Hotjar heatmapping, and propreitary user experience mechanisms allowed in over a 400% improvement in campaign outcomes. Even application completions far exceeded the brand’s expectations. Especially during the 2020 pandemic when concerns were at an all-time high.

Ads across search and social media to
connect with the right audience

To project authenticity and build strong brand associations, the nudg media buying team used a careful mix of Google, Facebook, Instagram, YouTube Ads. With strategic ad buys across specific websites and apps. Each ad was optimized and tracked closely using calibrated ad attribution and ROI tools. At the same time our team also analyzed insights from hundreds of charity marketing campaigns to ensure the ideal campaign outcomes.

Email marketing as a tool to engage, inform,
and build a great charity marketing campaign

Only 100 fellows made the cut to become fellows in each cohort. It was a key goal for the nudg team to keep the audience engaged and invested in the fellowship as the fellowship team went about their selection and interview processes. 

Charity marketing campaigns benefit hugely from email marketing campaigns. They were working round the clock here with millions of emails being sent at the lowest cost and delivered into the inboxes of all aspirants. Keeping them informed about the latest updates. 

Email marketing services from nudg helped reduce efforts for the SBI Foundation team. They were key to retaining the best fellows over the course of the overall campaign. Based on these outcomes, emailers were increased by 600% in subsequent campaigns.

Thousands interacted with chatbots to
learn about the fellowship

Young applicants usually have many questions about the fellowship before they make their decision to apply. Most would avoid asking them, while others would wait to get a response as the fellowship dealt with a flood of questions. To solve this challenge, the nudg tech and strategy team developed and set up a custom chatbot on the Facebook Messenger platform. 

The chatbot not only answered questions, but also shared stories about fellows, informed the audience with the latest updates around the fellowship. 

This Facebook chatbot has now become a key avenue for the brand to engage and grow its audience.

Try the Chatbot

Campaign outcomes and successes

Success Stories

Having nudg as marketing partner led to the fellowship seeing its most effective campaigns since its inception. Today, nudg works closely with the team to continuously improve and help build the fellowship into India’s most sought-after youth program, and will soon go on to making the program a global leader. 

400%

more ideal leads

The campaign mix managed by nudg led to a significant boost in ideal leads based on key brand parameters.

81%

reduced CPC

By optimizing keywords, improved creatives and precise targeting strategies, CPC came down heavily.

15M

users reached

The campaign reached millions who helped us in the search for India’s best & brightest. All this with a frugal budget.

1807%

more profile visits

Instagram turned out to be a powerful tool and saw a huge jump in young users curious about fellowship buzz.

Other services included

Other Services

The campaigns also needed nudg to draw from its extended marketing services to help maximize outcomes for the brand. These included a blend of technology, marketing and strategic services, which also played a pivotal role in achieving the campaign outcomes the State Bank of India Foundation needed to ensure success.

1-brand development

Brand development

15-graphic design

Graphic design

12-seo services

Web development

18-3d ar vr mr

Cloud hosting

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The Mobile Wallet – Growing Fintech with intuitive Mobile App Marketing

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The Mobile Walletgrowing fintech with intuitive mobile app marketing

Mobile App Marketing for tmw (The Mobile Wallet)

The Mobile Wallet or TMW, a bold new entrant into India’s booming fintech sector was looking for mobile app marketing for their multi-functional personal mobile wallet app and corporate employee benefits solution. Positioned as the SmartSpend account, it aims to replace the wallets of users by encouraging day-to-day spends via the app, rewarding users with cashbacks, offers and a lot more. Beyond this, tmw also offered features including a physical MasterCard powered smart payment card, gold investments, meal vouchers, employee expense management & reimbursements, offers & discounts. The client reached out to nudg to help acclerate their marketing efforts across channels. 

Our Solutions

Our Solutions
7-social media marketing

Social Media Marketing

From driving positive brand sentiment to 360º engagement, nudg helped the brand grow manifold in just weeks

5-startup growth marketing

Startup Growth Marketing

Since tmw was in its early growth stages, nudg team with the founder & investors on key growth objectives

10-mobile marketing

Mobile Marketing

We tracked ARPU, DAU, CAC and other key metrics and used segmentation to drive positive app growth outcomes

The IPL #tmwKiyaKya Mobile App Marketing Campaign

To harness India’s cricket obsession into a powerful app growth marketing opportunity, the leadership and nudg marketing team decided to tap into the 2018 Edition of the IPL. However, the Indian Premier League is also by far one of the most expensive annual properties available to brands. Since the brand had limited budgets, we decided to run a campaign parallel to the IPL with the hopes of attracting some brand recall. 

The idea? Tweet to tmw each time a wicket fell, and with each match, users could win up to ₹1,00,000 ($2000)! With over 20 matches and hundreds of Millions of Indians tuning in, the campaign was an underdog in comparison to brands who had invested over 10x the campaign budget. The multi-channel campaign exploded across social media. It was an instant hit with millions reached and the brand grew all key metrics manifold.

To sharply deliver the communication, nudg developed a concept, script, storyboard, produced, and launched the ad-film in under a week — just in time for the IPL Season. Working with the experienced production team at Citoc Motion Pictures, who solved all other key aspects of the film production. The casting, the studio location, production, sound-editing and post-production was smoothly executed to meet the short deadline. Additionally, the nudg media planning and buying team also targeted the ad to key audiences. Who were identified across Facebook & YouTube to reach millions of users. Finally, here’s a preview of the film storyboard used for the film and some backstage snapshots from the shoot. 

Post Shoot — Actors, Crew, Marketing Team, and nudg Agency Marketing Team
Lighting Check — the day-long shoot had flawless lighting to deliver quality
Between Takes — multiple camera angles, all done in 4K on a high-end RED camera
Audio Check — Sound-mixing, dialogues were captured on-set for post-production

Social Media Marketing for Apps

Social Media

Since the brand held great appeal for millennial and Gen Z audiences, social media was identified as a key marketing channel. Firstly, the nudg digital marketing team developed a new look for the brand. Followed by a category based communication strategy which focused on the brands key marketing strategy objectives. Finally, the team planned, produced and engaged the brands target audiences across key social networks including Facebook, Instagram, Twitter and YouTube. 

Overall outcomes of the strategy saw brand awareness and recall grow exponentially. Direct impact was also seen with increased registrations, transactions and retention. Additional parameters like Daily Active Users (DAU), Average Session Durations, Transaction Rates, and Average Revenue Per User (ARPU) were also closely tracked and monitored. 

Social media marketing soon became a powerful new channel.

The Secret Behind Marketing of Financial Services

Gold Launch

Marketing of financial services on digital has high-impact and yeild quick outcomes. Since modern users use online channels to research key alternatives, sharing key information about offerings clearly helps drive conversions. When the brand launched Gold investments in-app, nudg marketing team developed a smart growth strategy. This included generating buzz before the launch, sharing benefits clearly and consistently, and demonstrating trust using various tactics. 

Marketing during the Indian Premier League (IPL)

Marketing during IPL

The Indian Premier League (IPL) sees the country’s top brands compete hard for share of voice. The nudg team setup a special agency team who exclusively focused on running this campaign. This included a lead account manager, senior graphic designer, copywriter, and a junior motion designer. Additional support came from the technology team, design, creative director, art directors and key agency and brand marketing teams. During the campaign, this team reached millions of users during each match which led to brand mentions growing 100x during the campaign. On most days, the campaign also surpassed leading national brands and often went viral on various social platforms. The campaign was a key milestone in the mobile app marketing objectives for the brand.

As a fintech app, a key focus for growth was to drive more in-app transactions. A key strategy was to achieve this was to tie-up with hundreds of popular brands and offer discounts or offers on using the wallet for payments. However, the challenge was that many other brands also used this same approach. To bypass this, the agency team created a powerful visual narrative format to help the brand offers pop-out over the clutter and attract more users. As a result of this and various other social media innovations, users were able to quickly browse and discover offers easily anytime they needed them.

Email Marketing for Customer Lifecycle Management

Email Marketing

Email marketing was a key low-cost and high-yeild channel for the brand. Apart from improving the transactional messaging, nudg also helped design and code responsive, intelligent emailers. This was used to communicate with key consumer segments at different points in their customer lifecyles. Additionally, nudg also used its in-house Email Marketing Service to schedule and manage lists and messaging.

Mobile App Marketing Success Story

Success Story

TMW as a brand has seen significant improvement in key metrics since nudg ran marketing and creatives. The brand marketing team still attributes the brands highest achievements to have followed after nudg was brought on board as the agency on record for the brand.

837%

Twitter Followers

Organic growth in Twitter followers during the campaign in just the first few weeks after the campaign commenced.

3.8M

Launch Reach

The initial launch saw just under 4 Million users reached on on social media. This was further amplifed by other channels.

62K%

Brand Engagements

Viral tactics embedded into the campaign drove a 123,653% increase in engagements on Twitter, and on social.

2M

Views in 24 Hours

The ad-film was promoted to cross 2 Million views across YouTube, Facebook and Instagram in just 24 hours.

Additional App Marketing Strategies

App Marketing

The overall mobile app marketing tactics used for tmw also drew from additional services offered by nudg. After a mult-agency pitch, the founder and marketing team identified nudg as the best digital marketing agency for the job. A key advantage for the brand was that nudg was a full-service agency which also offered the following key services for the brand.

16-video production

Ad Film & Production

15-graphic design

Graphic Design

8-PPC & Promotions

PPC & SMM Promotions

28-technology & development

Technology Development

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Jammin’ – Digital Event Marketing a Live Music Concert for YouTube India

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Jammin' Digital Event Marketing for a Live Music Concert for YouTube

Leveraging Digital for Powerful Event Marketing

When Jammin’ was conceived by Qyuki and YouTube India joined the project, the event management team wanted to hire the best digital marketing company to promote it’s flagship IP. Headling with India’s Oscar-winning legendary maestro, A. R. Rahman, and other legendary composers and YouTubers, the concert was a first-of-its-kind initiative. As this new IP was going to bring together 4 bollywood legends and 9 popular YouTube creators in a never before seen format, expectations were high. So, the nudg marketing team worked closely with the event teams to drive each of the 12 weekly music videos and finally promoted the mega-concert. Finally, the concert was a sold-out event held in Mumbai’s leading concert venue NSCI Dome, and was the first and only digital-to-offline concerts. 

The lineup of stars included Bollywood Maestros AR Rahman, Salim-Sulaiman, Mithoon, Clinton Cerejo with nine YouTube stars Sanam Band, Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin’ and Mumbai’s Finest.

Our Solutions

Our Solutions
11-influencer marketing

Celebrity & Influencer Marketing

Jammin' featured global celebrities and rising YouTube stars alike. We leveraged their reach to promote the event and meet its key objectives.

28-technology & development

Website Design & Development

All event marketing strategies eventually converged online. Launches, contests, ticketing, and more happened on the website.

7-social media marketing

Social Media Management & Engagement

Digital marketing events need a strong social platform. At first, while social media started from zero, it grew in time to become a key platform.

The Event Marketing Plan for Social Media

Social Media

The client wished to use social media marketing to emphasize the scale of the concert. While this remained an objective, the challenge was that zero-paid promotions would be used online. The nudg marketing agency team developed a strategy which would maximize the already existing social reach of the talent to funnel them to the new property. Since it was a prestigious event, the celebrities were more than happy to join the music marketing activity with a variety of retweets, contests and more. Additionally, 3D, 360º, Carousel, and interactive content was also developed.

Event marketing examples used on social media involved teasers, countdowns, and also backstage coverage. Live impromptu sessions and masterclasses also helped the audience connect with their stars. 

Various fan-clubs and superfans were also directly engaged to maximize impact and ensure every post went viral the moment they were posted. Overall, the social media outcomes were fantastic and far surpassed the clients expectations.

How the Website Helped in Event Marketing

Website Strategy

When it comes to exploring marketing ideas for events, websites often get overlooked. The website strategy for Jammin’ served offer key event marketing examples of ideas that work. For starters, the structure of the website was designed for SEO & search traffic, with pages for each artiste created to promote their music video releases. Followed by music marketing strategy which directly linked to the eventual concert ticket sales. Additionally, the website UI & UX approach was also used to explain and organize contests, showcase new releases, press coverage, and finally sell concert tickets in just few days from launch. 

Another key part of the event marketing plan was the planned release of various music videos. Each a collaboration between music talents of different genres and audience types. In other words, an experienced bollywood composer like Mithoon would collaborate with YouTube musical duo Maati Baani to create Naina Bawre (linked below). 

Each release was also marketed with teasers to build buzz. Second, the release reveal with behind-the-scenes content helped drive views. Third, the countdown and audience engagement ideas kept the audience eager and closely engaged. Lastly, on release social was used to amplify views and ensure virality for all the video releases. In the end, all videos clocked millions of views on release.

Visit YouTube Channel

Vist the channel to see how the videos performed.

Live Concert Event Marketing Strategies

Live Events

Although the event was sold out, the audience eager to join the concert online was at least 100 times larger than the audience at the concert. To deliver a memorable experience, the nudg marketing team worked to augment the on-stage coverage with red carpet live streams, event updates, online support and even organized fun activities for the meet-and-greet events. 

At the event site, nudg setup a ‘Live Studio’ which included key creative and strategy teams. While our team photographer covered the event and fed live content to the studio, the design and copy teams pushed constant updates to our audience on social platforms. All in all, the marketing ideas for events found great success on social, web and mobile touch-points. 

Campaign Success Stories

Success Story

By all measures the Jammin’ property was a huge success. nudg takes some pride in the fact that we were the sole marketing agency working on the project. Each week saw millions of users reached, incredible entertainment delivered, and brands who were ecstatic about the impact they were seeing. To be sure, our goal was to ensure the audience enjoyed every moment, and they sure did. To conclude, it helps the reflect on the many wins we had as a team with the wonderful client team by our side, supporting us and allowing us to do what we do best — market!

$8.4M

earned media value

Together with the ongoing marketing activities, brands earned phenomenal PR coverage and organic reach.

1300

unique influencers

In light of the creator driven positioning, nudg also engaged over 1300+ creators to produce their own covers at no cost.

:15M

average response

During the key event dates, the nudg campaign team actively engaged and responded to audience in record times.

500M

impressions earned

By the time the event concluded, the campaign had won millions of audience impressions on just social media alone.

Other Services

Other Services

In addition to the event marketing efforts on digital platforms, nudg also supported the brand with additional marketing services. Please feel free to explore the services here to learn more about how nudg solves end-to-end marketing challenges for our brands. 

16-video production

Live Video Coverage

15-graphic design

Graphic Design

21-cloud hosting

Cloud Hosting

24-business intelligence

Big Data & Analytics

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Cheep Home Services – UI UX Design & Hyperlocal Marketing Case Study

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Cheep Home ServicesUI UX Design & Hyperlocal Marketing

Solving UI UX Design for the Cheep app

In order to serve India’s booming urban middle class, the Cheep Care app built a powerful on-demand home services platform. Prior to launch, the founders wanted to ensure great UI UX Design was a key advantage so people could easily navigate and find the services they wanted. After a multi-agency pitch and extensive evaluation process, nudg was awarded the design and marketing mandate. As a specialized UI Design Agency, nudg went to work on solving a few key challenges before proceeding further. 

Featured Marketing Services

Marketing Services
26-ui&graphic

UI UX Design

Given that the app wanted to establish deep trust, nudg crafted a unique UX & UI design approach to meet those key brand goals

7-social media marketing

Social Media Marketing

So that the audience could organically discover the brand, nudg used popular memes and geo-targeted advertising campaigns

2-customer experience

Customer Experience

Because the app offered a variety of services and a subscription model, CX, and retention strategies were key aspects of the growth strategy

How we Optimized the Website UI for Hyperlocal Discovery

It was well understood that users would need to build trust with the brand before requesting any service. In this case, the goal was to establish strong trust and confidence with the brands audience. To achieve this, the first step was to create a powerful home page, which clearly conveyed the brands offerings and values. However, because clutter wasn’t going to help, we created a design system which would allow the design to scale over time. Design on the whole was broken down into customer experience centric layouts. These included — a funtional hero section, press coverage, user reviews, services, and professional reviews as key elements. 

In essence, users could build trust quickly with the brand, while also using the website as a functional business growth tool. 

The website was also built from the ground up to ensure strong SEO capabilities which used strong on-page and off-page strategies by using services like SEMrush, and Google Search Console.

The App UI UX Design Approach

Since the home services category had some established players, it was important for any new brand to demonstrate its key differentiators. Our next goal was to clearly allow users to discover the wide variety of offerings quickly and clearly. Finally, since the brand was built around trust and extensive background checks for all service technicians, and hyperlocal marketing and local discovery were key factors, we optimized the UI to achieve that. 

The Chairman and founder, a global security services provider, worked directly with nudg strategy and design teams to help achieve his vision for the brand. 

Since the client had already trusted nudg to be the best UI UX Design agency for the project, they were also open to integrating inputs and suggestions from us. It started with a design sprint, where our team worked with the leadership team. Followed by detailed profiling, and user persona studies, surveys, and wireframing process. This also included fine-tuning the disconnected branding design with a unified color palette and design system. Finally, the entire flow of the app was mapped out using wireframes and design prototyping before being finalized and shared with the product & development teams to be launched as iOS and Android apps listed across India, Malaysia, and Dubai.

What is Social Media's Impact in Mobile App Marketing?

Social Media

As an early-stage brand that was launching across various cities simultaneously, Cheep wanted to make a splash with its digital marketing campaigns. Accordingly, the brand strategy was crafted to create buzz and launch in each city with localized messaging. This was also used when the service expanded to cover Malaysian and UAE markets. Local language marketing tactics helped the brand build rapport and earn trust with the local audience long before it began offering services. Alongside, campaigns also helped drive the recruitment of local professionals who were later listed on Cheep.

Diwali Campaigns for Cheep

In India, Diwali is celebrated with great gusto, quite like Christmas would be in the West. This is also a time of the year when Indian households typically clean and fix-up their homes in preparation for the festival. It goes without saying that the festival was a huge opportunity for the brand. 

Each festive season, the brand launched exciting offers and campaigns. As the digital marketing agency of record, nudg’s goal was to attract the audience to book cleaning, repair, and decoration services on the app. Campaigns were rolled out well ahead of the festive season to allow users to book their slots. The design and look for each campaign were customized to align with the offering and make a memorable impact. One such contest creative is showcased on the right which also used the brand jingle.

Project Highlights

Highlights

To sum up the impact, the brand was able to rapidly test and launch its app thanks to having nudg as the UI UX Design company. Additional social media and marketing support for the app also helped it quickly solve customer acquisition and retention. 

Over time, the brand also worked closely with the nudg to work on startup growth marketing and also as a marketing consultant for research and customer growth. 

260

unique screens

The UI UX Design process mapped and designed screens and instances across the Android and iOS apps of the brand.

8

Languages

The app language was localized in Hindi, Tamil, and more including Arabic & Bahasa for UAE & Indonesian markets.

Other Services

Other Services

Apart from the primary services, the brand also worked with nudg across a variety of services. These included important services that secured critical brand pillars for the growing brand.

1-brand development

Brand development

15-graphic design

Graphic Design

8-PPC & Promotions

PPC & Search Ads

5-startup growth marketing

Startup Growth Marketing

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Beauty and Cosmetics Marketing Case Study | Bryan & Candy

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Bryan & Candy, New YorkBeauty & Cosmetics Brand Marketing

About the brand

Bryan and Candy, New York is transforming the grooming habits of men and women worldwide by offering a wide range of premium grooming & wellness products that reflect all the latest international trends. When the brand began its journey it invited nudg to work closely in helping develop and manage its key beauty and cosmetics product marketing. First, this included the nudg digital marketing team plan the initial go-to-market strategy. Second, nudg also designed and developed a Shopify e-commerce website, and managed Amazon Seller Central to drive online sales for the brand. Third, to drive brand awareness and recall, communications over social media marketing, PPC campaigns & ads across networks helped users discover the brand. Finally promotions, influencer marketing, video production, emailers, and other strategies continue to support the brand as it grows its market and expands its offers.

Key Marketing Services

Key Marketing Services
11-influencer marketing

Influencer Marketing & Content Production

To expand reach, nudg engaged fashion & beauty influencers to promote and produce content.

19-website development

E-Commerce Website Development

nudg designed, developed and managed the brand's Shopify e-commerce website to drive sales.

4-amazon seller services

Amazon Seller Central & Sponsored Ads

nudg manages listing, promotions, page optimization, and Amazon SEO to increase sales, and category visibility.

A High-Performance
Shopify E-Commerce Website

 

As the brand began to list its range online, the key objective was to showcase the core benefits each of the products offered. A growing trend in beauty and cosmetics product marketing was a deep focus on extensive research, skin-friendly ingredients and eco-friendly practices, all of which the brand had achieved. To communicate all these factors, the nudg team recommended the robust and reliable Shopify E-Commerce platform. This was after evaluating various alternatives including WooCommerce, OpenCart, Magento and even custom platforms. Once designed and implemented, the website clearly conveyed the brand’s product range and offered a quick, responsive and mobile-friendly customer experience for users. 

To ensure a seamless and hasslefree experience, the website also used popular payment gateways including CCAvenue, and PayU. Additionaly, gifting and corporate sections were added to increase sales revenue from emerging verticals for the business.

Beauty & Cosmetics Product Marketing
with Social Media & PPC Ads

As we launched the brand, we wanted to ensure the core values and unique selling proposition of the brand was evident in every aspect. At the same time so many beauty and cosmetics products were marketing themselves on social media — it was important for us to create a memorable and distinctive voice. 

This began with identifying the key networks for the brand, where Instagram took the top spot, followed by Facebook, Pinterest, Twitter and YouTube. After this, the creative and strategic team cracked the content marketing strategy and social media engagement strategy. This included contests, influencer engagements and tactical media buys, the brand saw its audience and followers explode across networks. 

The results of the social media engagement led to postive brand sentiment amongst millions across India discovered the brand. Which led to a direct lift in the sales and revenues for the business.

Managed Amazon Seller Services,
Promotions, PPC & Optimization

The nudg team helped set up and manage the brands Amazon Seller Central and also created the Amazon Storefront to better enhance the brand presentation and showcase its product range. This included creating everything from the product photos, listing titles & product information with keyword optimization, as well as driving promotions using sponsored listings, lightning deals and more. Additionally, the nudg team helped the business team maximize opportunities from Amazon by increasing visibility and sales for the products using offsite promotions. This was done using Google Search Ads and Social Media retargeting campaigns which reengaged previous buyers and those considering a purchase.

Amazon Storefront

Influencer Marketing Campaigns
on Instagram, TikTok & YouTube

Beauty and Fashion Influencers played a key role in helping the brand gain traction over the years. Ranging from bollywood celebrities to up-and-coming creators and influencers, many passionately endorse and help promote the brand consistently. A key role for the nudg team is match the brands objectives to the ideal influencers. Once done, our team reaches out to these influencers and coordinates the campaign to ensure adherence to brand guidelines and marketing campaign objectives. Lastly, the team also analyzes the results of campaigns and uses tracking and affiliate mechanisms to meansure the outcomes from each campaign. 

Overall, the brand has been able to see significant benefits to its business and online sales , as well as branded content ever since it has engaged influencers via nudg’s digital marketing agency team.

Graphic Design & 3D Product Models
for E-Commerce & Promotions

When any brand launches its offerings online, one of the first challenges it faces is the need for professionally shot, and well-staged product photographs. While nudg works with a range of photopgraphers, including product photography specialists, for Bryan and Candy, nudg used 3D modelling to get the job done. Photo-realistic 3D Product models were made to match the exact product specifications and needs the brand had, while also presenting a vivid expression for the audience to understand the brand look and personality. Combined with actual photoshoots and content creation, 3D Modelling allowed the brand to rapdily showcase its offerings online and save thousands of dollars in the bargain. These 3D techniques even helped the brand in its future exploration with new products its R&D team was testing. 

A Success Story for
Beauty & Cosmetics Product Marketing

Success Stories

Since nudg was a key partner as the brand began its journey, we have seen millions of users find, discover and love the products over the years. As the brand focused on bringing only the most desirable products to market, nudg marketing consulting focused on sharing the most practical and high-impact insights to help accelerate the brands growth. Partnered since the early stages, Bryan and Candy has grown multifold in its business. Here are some key highlights we have been able to achieve for the brand.

20x

growth in sales

Since the brand takes a digital-first approach to offer its products, nudg has focused on improving sales multifold. This covered growth over one year in combination with transactions over Amazon & the brand’s own website. 

20M

targeted reach

As a young brand, nudg helps online marketing communications reach over 20M unique users each quarter. These are users who match at least three key targeting criteria across online social media and search networks.

700+

post engagement

The brand is exponentially growing its online audience, and nudg produces a steady content flow to drive social engagement. These posts on average generate at least 700+ engagements across Facebook & Instagram.

300+

influencers reached

A consistent outreach program has attracted thousands of influencers and celebrities to engage with the brand over the years. However only a handful have made the cut to represent the brand and its values online. 

Other Services

Other Services

As a key marketing partner for Bryan & Candy, nudg also supports the brand with additional services and consulting which are key to the brands success. These services encompass all key marketing, technology and design aspects early and mid-stage e-commerce brands need to get their business online and thriving. 

Pay Per Click Advertising

15-graphic design

Graphic Design

16-video production

Video Production

17-content writing

Content Writing

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Advertisements for Kids Marketing Luma World Case Study

Luma feature thumbnail

Luma WorldPromoting game-based learning with more than just advertisements for kids

About Luma World

Helping children develop their foundations with stronger game-based learning, Luma World is an innovative startup which offers gaming kits and fun events where kids can learn through play. That is why they reached out to nudg to help do more than just make advertisements for kids, but rather develop a holistic brand and communication mix. Nudg worked closely with the founders to develop and execute the core go-to-market strategy, and branding for the business. 

Our Solutions

Our Solutions
3-marketing consultation

Marketing & Design Consulting

We worked with the founders to clarify branding, and develop the brand's growth & go-to-market strategy.

7-social media marketing

Social Media Marketing & Engagement

nudg activated & launched key social media platforms. While also engaging the audience & producing content.

19-website development

Shopify E-Commerce Website Development

Our team captured the essence of the brand to design & develop the brand's e-commerce platform on Shopify.

Shopify E-Commerce Design & Development

We used the Shopify e-commerce platform meet the brand’s need to showcase its unique value proposition, while also offering a safe, secure and great customer experience. Drawing inspiration from the wonderful products and narratives, exciting pages were designed and developed from scratch. Each section of the website was also made mobile-responsive, interactive, and clearly demonstrated the core reasons to believe in the brand and each product. 

Deep analytics and insights were also also in-built into the pages to allow the the business team to gather key customer insights.

VISIT LUMAWORLD.IN

Taking social media marketing
beyond just advertisements for kids

The social media profiles of the brand were created with the intent to foster community and powerful engagement. From the start, both the nudg team and the founding team worked closely to ensure there was valuable and insightful content shared with the community. Since the brand was also in the initial stages of establishing its presence in the market, we also helped maximize impact from events, contests and other online and offline engagements. 

The brand also made strategic investments to grow its visibility. This was done using promotions on Google Ads, Facebook Ads, and Instagram Ads. Email Marketing campaigns were also powerful strategies which helped re-engage users and buyers to grow testimonials and positive reviews. 

Our team also actively engaged the brand’s audience as it grew to answer questions and develop a highly engaged community.

Why core brand guidelines
and stories were key

The brand had already considered various brand options but none had clicked yet. The nudg team re-designed the brand identity and developed core brand guidelines not just for the brand identity, but also for the voice and usage. This proved helpful in ensuring packaging design, website development, communications across online and offline channels remained consistent and scaled as the brand grew.

Brand outcomes and successes

Success Stories

The team at nudg was able to launch and promote Luma World so it could build its traction and win initial product sales. This focus on initial branding, go-to-market strategy and promotions have helped position Luma World to continue on its path to become a leading experiential education activity provider for kids.

150K

parents reached  

A positive brand perception was created with the launch campaign reaching the key target audience.

+80%

user engagement

On social media Luma World users engaged more with content shared than similar brands in the category.

3:06

average session

Engaging content, beautiful design and interactive pages helped improve session times of visitors on the website.

20%

bounce rate

The website clocked one of the lowest bounce rates in the e-commerce category with higher session durations.

Other Services

Other Services

The campaigns also needed nudg to draw from its extended marketing services to help maximize outcomes for the brand. These included a blend of technology, marketing and strategic services. The combination of which played a pivotal role in achieving the key outcomes for Luma World.

1-brand development

Branding Design

16-video production

Video Production

12-seo services

Seach Engine Optimization

9-emailer marketing

Email Marketing

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